National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Alternative Chanels of Distribution in Modern Retail Banking
Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
The Market Analysis of Cash Systems
Vojtová, Markéta ; Svoboda, Roman (advisor) ; Šrédl, Karel (referee)
This work is focused on market cash systems, the description and development of the cash systems. This work is processed on the basis of data from Wincor Nixdorf which is one of the leading companies producing POS solutions, banking solutions and many other facilities in the Czech Republic, but also in the world. The work is composed of two parts, where the first chapter is an introduction to the concept of trade, retail trade, information POS solutions and description of payment. There are also graphs showing the growth of POS solutions, ATMs and credit cards in Czech republic. In the analytical part is analysis of the volume of sales in segments on payment solutions, description, price and type of product, competitive information, and types of customers. There was also performed a survey focusing on the needs and preferences of customers in payment and the interview with the manager of the company Wincor Nixdor. The research question is what will be the potential future trend of POS solutions.
Alternative Chanels of Distribution in Modern Retail Banking
Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.